Gift Cards can increase impulse purchases, encourage new business, attract loyal customers and sell more items at full price.
Consumers who might otherwise not shop at your establishment will come in and buy a Card for someone else.
The recipients of Gift Cards may become new loyal customers
Most customers who redeem Gift Cards spend more than the value of the Card.
40% of Gift Card shoppers will purchase items at full price (compared to just 16% using other payment methods.)
What happens if the Gift Card is never redeemed or it has an outstanding balance? You still win. The unused value stays in your account.
Prospera's Gift Cards don't expire but, 15% of your cards will probably never be redeemed. That's money in the bank!
More: Gift Card Marketing